Break the Mould with Creative Ad Forms

For fledgling businesses and for those wanting to get their name out among the competition, there can often be the problem that, while the product or service is sound and even highly-specialized for its field, the company is failing to draw the proper attention to itself. Certainly, investing thousands of pounds of revenue into advertising would be one way, but what about cheaper, more involved ways of doing things? In this article we’ll discuss inexpensive ways to set your business apart from the competition with a variety of innovative promotional ideas.

What we’re looking for is that indefinable element of interest that says ‘we’re different’, so what we choose has to be creative and, above all, new. There are several diversions from traditional business promotion that we’ll look at, each one geared towards personalization that will ensure that you are remembered. Once your prospective clients are face-to-face with your company name, they need something to tether that name to – and here’s your chance; will they file it along with the other possibilities, or will they remember the gesture, the interesting way they came into contact with your services, that was unique in its manner?

The immediate area of contact where something can be done is the humble business card. Many providers will provide less-than-personalized templates, fonts, and other such variables. Despite this, most business cards look, essentially, the same. An alternative is to acquire your own business card paper, or even some exotic printable paper, and design and print your own highly-personalized business cards using a inkjet printer. With a bit of thought, you’ll have something that, when you present it, will really stand out from the clinical off-white bores.

A good way to keep your service at the forefront of your clients’ viable options is through promotional gifts. However, they have become so ubiquitous as pens, folders, and golfing umbrellas that the efforts are often wasted among so many others of their type. Choose inexpensive but unusual gift ideas: puzzles, USB devices, indispensable pocket tools – whatever you choose, make it applicable to your business, and make sure you would be prepared to carry the thing around personally! Having a gift idea unlike all the others will have a much longer shelf-life under the noses of your prospective customers or clients.

Now we’re moving with the idea of staying in sight, what about creating and printing your own unique business postcards? There are several office solutions to doing this, but the main thing to focus on is, again, creativity in what will show on the postcard front – sage words, sterling customer testimonials, or something entirely different and unheard of. There is a lot to think about when producing a business postcard, but remember that it’s essentially a travelling poster, passed between one prospective customer and the next – sketch down some ideas and don’t be afraid to try them out.

As said before, there are a whole host of ways in which you can adapt the usual promotional forms to become the thing that makes you stand out from the crowd. The key to success here is individuality – take a look at the existing forms and see where you can diverge from here to make something unique with nothing more than the usual desktop software and a printer.